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🤖 Technical SEO Audit: Fixing Your Startup's Hidden SEO Issues

Author

Hunter
September 30, 2024

Hey!

🤔 Why Technical SEO Matters for Your Startup

  1. It impacts your site's speed and performance. Fixing image compression issues could shave seconds off your load time, boosting both rankings and user experience.

  2. It helps search engines crawl and index your site effectively. A well-structured sitemap can ensure Google doesn't miss any of your product pages.

🚀 3 Key Areas to Focus on in Your Technical SEO Audit

1. 🕷️ Crawlability and Indexation

Ensure search engines can access and understand your content:

  • 🚦 Check your robots.txt file and make sure you're not accidentally blocking important pages from being crawled.

  • 🗺️ Optimize your XML sitemap to ensure your sitemap is up-to-date and includes all important pages.

  • 🏷️ Use canonical tags when needed. This helps avoid duplicate content issues by correctly implementing canonical tags on similar pages. Canonical tags help avoid duplicate content issues by indicating to search engines which version of a page is the preferred version. Implement canonical tags in the HTML <head> section using the <link> element with rel="canonical" and href attributes pointing to the preferred URL.

2. 🏎️ Site Speed and Performance

A fast site is a happy site:

  • 🖼️Compress images and use next-gen formats like WebP to reduce load times. You can use free tools likecompressjpeg.com to help compress the images on your page.

  • 🗜️ Minify CSS, JavaScript, and HTML to remove unnecessary characters and whitespace from your code to reduce file sizes.

3. 📱 Mobile Optimization

With mobile-first indexing, this is non-negotiable:

  • 🔍 Ensure mobile responsiveness and use CSS media queries to adjust layouts for different screen sizes. Or use my preferred way and just make your landing page a separate Webflow site from your application, since Webflow automatically handles responsiveness.

  • 👆 Improve touch targets. Make sure buttons and links are large enough (at least 48x48 pixels) for easy tapping on mobile.

  • 📄 Avoid intrusive interstitials, and if you do use pop-ups, ensure they don't cover the main content on mobile devices.

Use a tool like Screaming Frog to identify and fix broken internal and external links. Updating old links to point to relevant, existing pages can improve user experience and spread link equity effectively.

🎬 Action Steps:

  1. 🔍 Run a technical SEO audit using a tool like SEMrush or Ahrefs

  2. 🏎️ Test your site speed using Google PageSpeed Insights and implement top recommendations

  3. 📱 Use Google's Mobile-Friendly Test to ensure your site is optimized for mobile users

-Hunter

P.S. Found this helpful? Share it with a fellow startup founder. You may earn a new backlink! 😉