🔍 Google Search Console: Secret SEO Insights for Startups

Hey!

Today, we're diving into a free and often overlooked SEO tool: Google Search Console (GSC).

🤔 Why GSC Matters for Your Startup

GSC shows you how Google sees your site. This matters because:

1. You'll understand what's working (and what's not) in your SEO efforts

2. You can spot and fix issues before they hurt your rankings

3. It helps you make data-driven decisions, saving time and resources

3 GSC Features Every You Should Use:

1. 📈 Performance Report

This shows which queries bring traffic to your site. Use it to:

• 💡 Find keywords you're ranking for but haven't optimized yet
  Example: You might see you're ranking #8 for "innovative CRM solutions" without even trying. Find these and then double down on them with new content focused on these new keywords.

• 🎣 Spot high-impression, low-click keywords (great optimization opportunities!)
  Example: You're getting lots of impressions but few clicks for "AI for small business" - then it might be time to optimize that page for better conversions (adding social proof, and an explainer video can go along way for this).

2. 🕵️‍♂️ Index Coverage

Ensure Google can see all your pages. This helps you:

• 🔍 Find and fix indexing issues that could be hiding your content from search results
  Example: Discovering that your new product page isn't indexed due to a robots.txt error.

• 🚀 Submit new or updated content for faster indexing

  • To do this paste in the new URL you want reindexed into the “Inspect URL” bar:

• And then check to see if Google already indexed it, or request a new reindexing:

3. 🏎️ Core Web Vitals

These metrics measure user experience. They're important because:

• 🏆 Google uses them as ranking factors
  Example: Improving your site's load time from 4 seconds to 2 seconds could boost your rankings.

• 😊 They directly impact user satisfaction and conversion rates
  Example: Fixing a layout shift issue on your signup page could increase conversions by reducing user frustration.

💪 Quick Win: URL Inspection Tool

Before launching any new page, use this tool. It shows you exactly how Google sees your page, helping you catch and fix issues before they impact your rankings

-Hunter

P.S. Found this helpful? Share it with a fellow startup founder. You may earn a new backlink! 😉