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🔍 Google's Secret Language: What Every Startup Should Know

Hey there! 👋Let's decode how Google really thinks and what it means for your startup's visibility. Understanding Google's language can be your secret weapon in the SEO game.

Author

Angelo Albaytar
January 27, 2025

🧠 How Google Actually Thinks

Google uses five key factors to understand and rank your site:

  • Meaning: Uses AI to understand search intent and context

  • Relevance: Matches your content to search queries

  • Quality: Looks for expertise and trustworthiness

  • Usability: Prioritizes user-friendly websites

  • Context: Considers location and user preferences

🚀 Speaking Google's Language

1. Quality Over Everything

  • Create people-first content, not search-engine-first content as a sample a detailed guide about "How to Set Up Your First Home Office" with real photos, personal experiences, and practical tips

  • Focus on solving real user problems. Example, Creating a troubleshooting guide for "Common Remote Work Tech Issues" based on your support team's most frequent tickets.

  • Build genuine expertise in your niche, Share case studies from your actual clients' successes.

2. Trust Signals Matter

  • Secure your site with HTTPS, It improves the accuracy of your traffic reports in analytics tools.

  • Build quality backlinks from respected sites and create valuable content that naturally attracts quality backlinks.

  • Keep content fresh and updated regularly, Update outdated statistics, facts, and information.

3. User Experience is Key

  • Ensure your site loads quickly, Minify CSS, JavaScript, and HTML files to reduce size.

  • Make it mobile-friendly, Avoid intrusive pop-ups that are hard to close on mobile.

  • Create clear, easy-to-navigate pages and ensure consistent structure across all pages.

💡 Quick Wins for Your Startup

🎯 Content Strategy

  • Write comprehensive answers to your audience's questions

  • Focus on topics, not just keywords

  • Create content that's at least 800 words long

📱 Technical Foundation

  • Make your site mobile-responsive

  • Implement proper HTML structure (H1s, H2s)

  • Set up Google Analytics and Search Console

🔍 Local Presence

  • Set up Google My Business, Create and verify your business profile on Google.

  • Get customer reviews and share positive reviews on your website and social media.

  • Optimize for local searches and create content about local events and community involvement.

Remember, SEO is a marathon, not a sprint. Consistency in these core areas will yield the best results over time.

Thanks for reading this bite-sized SEO knowledge newsletter by SubmitJuice.com 🙂 

-Hunter

P.S. Share this newsletter if you found it helpful. Sharing is caring (and it might even earn you a backlink)! 😉